U.S. Wii To Launch With 1million Units

   25/09/2006 at 19:53       Richard Horne       0 COMMENTS.
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Ron Bertram, vice president and general manager for Nintendo of Canada today revealed that Nintendo hopes to have 1million units of its Wii console ready for its launch in the U.S. on the 19th November - just in time for Christmas.

Speaking to MacKenzie Financial, Bertram boasted that:

"We're looking at a million for North America at launch,"

"If we get what we're supposed to get, this will be our most plentiful launch in the 15 years I've been at Nintendo."

"All signs are extremely positive,"


Nintendo UK is also making similar noises ahead of the console's European Launch on the 9th December, though there's not been an official announcement as to how much stock Europe will have available. Nintendo does however, have a massive marketing strategy and £10million strong advertising campaign planned, with Robert Lowe, Nintendo's product manager for home consoles revealing to New Media Age that:

"We're just in the final stages of putting our media plan together for Wii, but in terms of online, our spend is way more than anything we've done before,"

"There will be three main channels through which we'll communicate Wii - online, TV and sampling - and of the top line ad budget of £10m-£11m, leading up to the December launch, a large proportion is going online."

"Particularly over the launch week we'll completely take them over - you'll go online and see Wii everywhere,"


Nintendo should have come to me for taglines! They could have had:
'Wii are the world, Wii are the future, Wii are the one's who'll make a brighter day so just start living.'for free!
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