Sony Bravia: Play-doh


Author Reply
quedex
Flag
Posts:1413
Comments:171
Thread Kills:49(3%)
AATG Pts:90
Star Rating
Main Site (flash heavy)
Lower quality but less flash heavy advert: (qt) or (youtube)
Making of (youtube)
Interview

Stats:
3 week shoot, Foley Square NYC (located between the Financial District, Little Italy and TriBeCa)
6 x cameras
2.5 tonnes of Play-Doh used on set
189 2ft rabbits
150 1ft cubes
10ft x 20ft purple wave
30ft giant rabbit
40 animators
40 animators working on the same scene has never been attempted before
40 animators working for 4 hours generated 4 seconds of footage
The 60 second advertisement is constructed of approximately 100,000 stills
#1 at 00:22:04 - 09/10/2007
Salaman
Flag
Posts:1241
Comments:40
Thread Kills:88(7%)
AATG Pts:130
Star Rating
Bronze Medal
Pretty cool. :-)
#2 at 01:47:06 - 09/10/2007
ilmaestro
Flag
Posts:6577
Comments:421
Thread Kills:290(4%)
AATG Pts:240
Star Rating
Silver Medal
Goddamn, these Bravia adverts get better every time. It's almost enough to make me want to buy one.
#3 at 01:59:58 - 09/10/2007
Rhythm
Flag
Posts:3297
Comments:130
Thread Kills:87(3%)
AATG Pts:150
Star Rating
Bronze Medal
ilmaestro said:Goddamn, these Bravia adverts get better every time. It's almost enough to make me want to buy one.


They're showing me that I don't have to get one.

Ad looks great on my TV, therefore I need no new TV :-)

/waits for 8 year old CRT to die

Why did I have to buy a reliable model? :-(
#4 at 09:04:45 - 09/10/2007
deem
Flag
Posts:189
Comments:6
Thread Kills:2(1%)
AATG Pts:0
Star Rating
I don't like it at all.

Dull colours, stuttery frame rates, old and not particularly interesting technique.

Meh,

It's like the ads are about the production specs rather than the actual ads.

Still, as least it doesn't look like a badly CGI'd early 80's Dulux ad like the last one.
#5 at 10:28:30 - 09/10/2007
Trip SkyWay
Flag
Posts:2048
Comments:539
Thread Kills:77(4%)
AATG Pts:175
Star Rating
Silver Medal
Nice ad.
#6 at 10:39:50 - 09/10/2007
quedex
Flag
Posts:1413
Comments:171
Thread Kills:49(3%)
AATG Pts:90
Star Rating
deem said:Dull colours, stuttery frame rates, old and not particularly interesting technique.

It's full size stop-motion in the centre of New York, I think I can forgive them for not creating the smoothest animation possible. :-)

And yes, the Bravia ads have always been more about the concept than the product, but that doesn't stop them from being good.
#7 at 11:03:03 - 09/10/2007
Lutzie
Flag
Posts:887
Comments:58
Thread Kills:19(2%)
AATG Pts:120
Star Rating
Silver Medal
Sony are getting sued for this. Two artists are claiming that Sony nicked the idea off of them.
#8 at 11:44:26 - 09/10/2007
quedex
Flag
Posts:1413
Comments:171
Thread Kills:49(3%)
AATG Pts:90
Star Rating
I'd read that they were claiming that the advert ripped off his artwork (and the evidence does look pretty damning), didn't realise they'd started to take legal action. Hopefully Sony send him some credit + cash before it goes to court.
#9 at 12:29:27 - 09/10/2007
peej
Flag
Posts:14637
Comments:4691
Thread Kills:462(3%)
AATG Pts:400
Star Rating
Gold Medal
Nice ad, shame about the tellies!

Peej
#10 at 13:37:20 - 09/10/2007
ilmaestro
Flag
Posts:6577
Comments:421
Thread Kills:290(4%)
AATG Pts:240
Star Rating
Silver Medal
quedex said:I'd read that they were claiming that the advert ripped off his artwork (and the evidence does look pretty damning)

Just a touch!

Rhythm said:
ilmaestro said:Goddamn, these Bravia adverts get better every time. It's almost enough to make me want to buy one.


They're showing me that I don't have to get one.

Ad looks great on my TV, therefore I need no new TV :-)

Haha, good point.

deem said:I don't like it at all.

Shocking.

deem said:old... technique.

I think they call things 'classic' for a reason. Should we do away with all hand-painted art because it's an 'old technique'?
#11 at 18:34:15 - 09/10/2007
deem
Flag
Posts:189
Comments:6
Thread Kills:2(1%)
AATG Pts:0
Star Rating
ilmaestro said:I think they call things 'classic' for a reason. Should we do away with all hand-painted art because it's an 'old technique'?


If it's not particularly interesting, by all means.
#12 at 22:05:45 - 09/10/2007
ilmaestro
Flag
Posts:6577
Comments:421
Thread Kills:290(4%)
AATG Pts:240
Star Rating
Silver Medal
Well I don't see how it is, as a technique. The results might be, but the technique is so basic that I don't see how it could be classed as 'interesting'.
#13 at 15:06:45 - 10/10/2007

home